Contract award: UK-Warwick: advertising and marketing services

UK-Warwick: advertising and marketing services

2010/S 171-261603

CONTRACT AWARD NOTICE

Services

SECTION I: CONTRACTING AUTHORITY

• I.1)
  NAME, ADDRESSES AND CONTACT POINT(S)

  Attn: Tel. E-mail: Warwickshire County Council
  PO Box 43 Shire Hall Warwick
  Richard Drakeley
  CV34 4SXWarwick
  UNITED KINGDOM
  +44 1926412136
  richarddrakeley@warwickshire.gov.uk

  Internet address(es)

  General address of the contracting authority http://www.warwickshire.gov.uk/procurement

  Address of the buyer profile https://in-tendhost.co.uk/warwickshirecc

• I.2)
  TYPE OF THE CONTRACTING AUTHORITY AND MAIN ACTIVITY OR ACTIVITIES

  Regional or local authority

  General public services

  The contracting authority is purchasing on behalf of other contracting authorities No

SECTION II: OBJECT OF THE CONTRACT

• II.1)
  DESCRIPTION
• II.1.1)
  Title attributed to the contract

  RDPE Welcome to the countryside.

• II.1.2)
  Type of contract and location of works, place of delivery or of performance

  Services

  Service category: No 27

  Main place of performance Warwickshire.

  NUTS code UKG13

II.1.3)
The notice involves

• II.1.4)
  Short description of the contract or purchase(s)

  The welcome to the countryside project is being commissioned by Warwickshire County Council on behalf of The Coventry & Warwickshire Destination Management Partnership (DMP). The DMP brings together the public and private sectors to facilitate an effective and co-coordinated approach to tourism development and marketing Across Coventry & Warwickshire and is also charged with taking forward the effective governance of funding to support tourism development.

  The welcome to the countryside project is funded via the Rural Development Programme for England (RDPE).

  And is contracted via Advantage West Midlands. RDPE is part of the European Agricultural project that runs from 2007 to 2013. It is jointly funded by the European Union and the Department for Environment, Food and Rural Affairs (DEFRA).

  The key objective of this tender is to:

  "To develop, coordinate and deliver a focussed rural tourism marketing and product development programme, which will benefit tourism businesses operating within rural Warwickshire".

  The project will involve working collaboratively with a range of tourism businesses and rural communities, taking into account their proposed marketing and tourism development activities and aspirations and adding value in support of the identified tourism RDPE priorities of:

  — E-tourism,

  — Green/sustainable tourism,

  — Festivals and events,

  — Food and drink.

  The ultimate aim of this project is to increase the volume and value of the rural tourism economy. A minimum of 12 new tourism actions as defined by RDPE Measure 313 will be delivered by 31.3.2011 and 6 additional new tourism actions as defined by RDPE Measure 313 will be delivered by 31.12.2012.

• II.1.5)
  Common procurement vocabulary (CPV)

  79340000, 79341200, 79342100, 79413000, 79000000, 22140000, 22150000, 22160000, 22120000

• II.1.6)
  Contract covered by the Government Procurement Agreement (GPA)

  Yes

• II.2)
  TOTAL FINAL VALUE OF CONTRACT(S)
• II.2.1)
  Total final value of contract(s)

  Value 149 985 GBP

  Excluding VAT

SECTION IV: PROCEDURE

• IV.1)
  TYPE OF PROCEDURE
• IV.1.1)
  Type of procedure

  Accelerated restricted

• IV.2)
  AWARD CRITERIA
• IV.2.1)
  Award criteria

  The most economically advantageous tender in terms of

  1. Delivery mechanisms. Weighting 15

  2. Engagement and meeting the needs of target eligible beneficiaries. Weighting 15

  3. Timescales and milestones. Weighting 10

  4. Quality management. Weighting 5

  5. Risk management and monitoring arrangements. Weighting 10

  6. Resources and sub-contractor arrangements. Weighting 15

  7. Legacy and exit strategy. Weighting 5

  8. Cross cutting themes. Weighting 5

  9. Price. Weighting 10

  10. Added value (5 %) and presentations/interviews (5 %). Weighting 10

• IV.2.2)
  An electronic auction has been used

  No

• IV.3)
  ADMINISTRATIVE INFORMATION
• IV.3.1)
  File reference number attributed by the contracting authority

  2590

• IV.3.2)
  Previous publication(s) concerning the same contract

  Contract notice

  Notice number in the OJEU: 2010/S 0-049615 of 20.4.2010

SECTION V: AWARD OF CONTRACT

TITLE RDPE Welcome to the countryside.

• V.1)
  Date of contract award decision:

  17.8.2010

• V.2)
  NUMBER OF OFFERS RECEIVED:

  4

• V.3)
  NAME AND ADDRESS OF ECONOMIC OPERATOR IN FAVOUR OF WHOM A CONTRACT AWARD DECISION HAS BEEN TAKEN

  Tel. Blue Sail Consulting Ltd
  Osborne House, Trafford Road, Alderley Edge, Cheshire
  SK9 7DNAlderley Edge
  UNITED KINGDOM
  +44 1625590999

• V.4)
  INFORMATION ON VALUE OF CONTRACT

  Initial estimated total value of the contract

  Value 150 000 GBP

  Excluding VAT

  Total final value of the contract

  Value 149 985 GBP

  Excluding VAT

• V.5)
  THE CONTRACT IS LIKELY TO BE SUB-CONTRACTED

  Yes value or proportion of the contract likely to be sub-contracted to third parties

  Not known

SECTION VI: COMPLEMENTARY INFORMATION

• VI.1)
  CONTRACT RELATED TO A PROJECT AND/OR PROGRAMME FINANCED BY COMMUNITY FUNDS

  Yes

  reference to project(s) and/or programme(s): Rural Developmnet Programme for England (RDPE).

VI.2)
ADDITIONAL INFORMATION

VI.3)
PROCEDURES FOR APPEAL

VI.3.1)
Body responsible for appeal procedures

VI.3.2)
Lodging of appeals

VI.3.3)
Service from which information about the lodging of appeals may be obtained

• VI.4)
  DATE OF DISPATCH OF THIS NOTICE:

  1.9.2010