UK-Liverpool: advertising and marketing services
2010/S 146-226164
CONTRACT NOTICE
Services
SECTION I: CONTRACTING AUTHORITY
Attn: Tel. Fax Merseyside Passenger Transport Executive
24 Hatton Garden
Secretary to the Executive
L3 2ANLiverpool
UNITED KINGDOM
+44 1512275181
+44 1512362457
Internet address(es)
General address of the contracting authority www.merseytravel.gov.uk
Further information can be obtained at:Attn: Tel. E-mail: Fax Internet: Merseyside Passenger Transport Executive
24 Hatton Garden
Jonathan Lamkin
L3 2ANLiverpool
UNITED KINGDOM
+44 1513301036
jonathan.lamkin@merseytravel.gov.uk
+44 1512362457
www.merseytravel.gov.uk
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained at:Attn: Tel. E-mail: Fax Internet: Merseyside Passenger Transport Executive
24 Hatton Garden
Jonathan Lamkin
L3 2ANLiverpool
UNITED KINGDOM
+44 1513301036
jonathan.lamkin@merseytravel.gov.uk
+44 1512362457
www.merseytravel.gov.uk
Tenders or requests to participate must be sent to:Attn: Tel. E-mail: Fax Internet: Merseyside Passenger Transport Executive
24 Hatton Garden
Jonathan Lamkin
L3 2ANLiverpool
UNITED KINGDOM
+44 1513301036
jonathan.lamkin@merseytravel.gov.uk
+44 1512362457
www.merseytravel.gov.uk
Body governed by public law
Other Transport
The contracting authority is purchasing on behalf of other contracting authorities Yes
SECTION II: OBJECT OF THE CONTRACT
Provision of Travel Marketing and Vistor Attraction & Tourism marketing services under two single party framework agreements.
Services
Service category: No 13
Main place of performance Merseyside.
NUTS code UKD5
The establishment of a framework agreement
Framework agreement with a single operator
Duration of the framework agreement: Duration in year(s): 3
Estimated total value of purchases for the entire duration of the framework agreement
estimated cost excluding VAT
Range: between 1 200 000 and 1 600 000 GBP
Since 1986 the Contracting Authority (operating as Merseytravel) has been responsible for overseeing the provision of rail, bus and ferry services throughout the Merseyside area. Merseytravel is the operating name of two statutory bodies, the Integrated Transport Authority (ITA) and the Passenger Transport Executive (PTE). Our vision is ‘A World Class Organisation and a World Class Transport System’ with a mission ‘to promote an integrated transport network and improve the quality of life on Merseyside’.
Our Activities.
— Work with local partners to help implement the Local Transport Plan (LTP),
— Subsidise socially necessary bus services,
— Plan and procure rail services in the County and is the Franchising Authority for the train operator Merseyrail Electrics,
— Maintain over 6000 bus stops and shelters, 6 staffed bus stations and 82 supported rail stations,
— Own and operate the famous Mersey Ferries and the two Mersey Tunnels,
— Own and operate the following visitor attractions; Spaceport, U-boat Story and The Beatles Story,
— Provide a range a pre-paid and concessionary tickets,
— Produce and distribute timetables, telephone travel information line and internet based systems,
— Undertake strategic transport planning.
The Corporate Marketing Service was established this year to provide an integrated marketing service across the entire organisation including the implementation of Merseytravel’s new brand strategy. The service provides marketing activity for both travel services /products and visitor attractions. To support the marketing activity from 2011, Merseytravel wishes to appoint two full service advertising agencies on two separate non-exclusive framework agreements with a duration of 3 years each (with an option up to an extra year at the contracting authoritys absolute discretion), one to support travel marketing and one to support visitor attraction & tourism marketing activity. The appointed agencies will be required to provide the following support:
— Design - A comprehensive design service to support various campaigns across each sector. Previously this has included design services for press adverts, leaflets, direct mail, e-communications, TV and radio advertising,
— Media buying - Agencies will be expected to provide a cost effective media buying service that maximises budgets,
— Campaign Planning - Each agency will be expected to deliver a very high level of account management by a senior member of their team, who can contribute towards the strategic marketing development of the service. Agencies must be able to provide exceptional campaign planning skills which offer co-ordination and consistency of approach.
The indicative agency spend for visitor attraction marketing in 2011/12 will be 250 000 GBP*.
The indicative agency spend for travel marketing in 2011/12 will be 150 000 GBP*.
*These amounts include estimated costs for media buying and.
Overall budgets are subject to approval. The estimated costs shall vary throughout the framework agreement should any work be required under the agreement, however the contracting authority does not guarantee this amount and it will only commission the party when it deems necessary and subject to budgetary arrangements. Due to the nature of the services, the contracting authority shall reserve the right to procure some advertising services separate from the framework agreements.
79340000, 79341000, 79341400, 79342000
No
Yes
tenders should be submitted for one or more lots
No
Since 1986 the Contracting Authority (operating as Merseytravel) has been responsible for overseeing the provision of rail, bus and ferry services throughout the Merseyside area. Merseytravel is the operating name of two statutory bodies, the Integrated Transport Authority (ITA) and the Passenger Transport Executive (PTE). Our vision is ‘A World Class Organisation and a World Class Transport System’ with a mission ‘to promote an integrated transport network and improve the quality of life on Merseyside’.
Our Activities.
— Work with local partners to help implement the Local Transport Plan (LTP),
— Subsidise socially necessary bus services,
— Plan and procure rail services in the County and is the Franchising Authority for the train operator Merseyrail Electrics,
— Maintain over 6000 bus stops and shelters, 6 staffed bus stations and 82 supported rail stations,
— Own and operate the famous Mersey Ferries and the two Mersey Tunnels,
— Own and operate the following visitor attractions; Spaceport, U-boat Story and The Beatles Story,
— Provide a range a pre-paid and concessionary tickets,
— Produce and distribute timetables, telephone travel information line and internet based systems,
— Undertake strategic transport planning.
The Corporate Marketing Service was established this year to provide an integrated marketing service across the entire organisation including the implementation of Merseytravel’s new brand strategy. The service provides marketing activity for both travel services /products and visitor attractions. To support the marketing activity from 2011, Merseytravel wishes to appoint 2 full service advertising agencies on two seperate non-exclusive framework agreements for a period of 3 years (with an option up to an extra year at the Contracting Authoritys absolute discretion), one to support travel marketing and one to support visitor attraction & tourism marketing activity. The appointed agencies will be required to provide the following support:
— Design - A comprehensive design service to support various campaigns across each sector. Previously this has included design services for press adverts, leaflets, direct mail, e-communications, TV and radio advertising,
— Media buying - Agencies will be expected to provide a cost effective media buying service that maximises budgets,
— Campaign Planning - Each agency will be expected to deliver a very high level of account management by a senior member of their team, who can contribute towards the strategic marketing development of the service. Agencies must be able to provide exceptional campaign planning skills which offer co-ordination and consistency of approach.
The indicative agency spend for visitor attraction marketing in 2011/12 will be 250 000 GBP*.
The indicative agency spend for travel marketing in 2011/12 will be 150 000 GBP*.
*These amounts include estimated costs for media buying and.
Overall budgets are subject to approval. The estimated costs shall vary throughout the framework agreement should any work be required under the agreement, however the contracting authority does not guarantee this amount and it will only commission the party when it deems necessary and subject to budgetary arrangements. Due to the nature of the services, the Contracting Authority shall reserve the right to procure some advertising services separate from the framework agreements.
Excluding VAT
Range between 1 200 000 and 1 600 000 GBP
Yes
description of these options: Option of up to one year for each framework agreement at contracting authority absolute discretion.
Number of possible renewals 1
Starting 1.1.2011. Completion 31.12.2013
INFORMATION ABOUT LOTS
LOT NO: 1
TITLE Provision of Travel Marketing services under a single party framework
Since 1986 the Contracting Authority (operating as Merseytravel) has been responsible for overseeing the provision of rail, bus and ferry services throughout the Merseyside area. Merseytravel is the operating name of two statutory bodies, the Integrated Transport Authority (ITA) and the Passenger Transport Executive (PTE). Our vision is ‘A World Class Organisation and a World Class Transport System’ with a mission ‘to promote an integrated transport network and improve the quality of life on Merseyside’.
Our Activities.
— Work with local partners to help implement the Local Transport Plan (LTP),
— Subsidise socially necessary bus services,
— Plan and procure rail services in the County and is the Franchising Authority for the train operator Merseyrail Electrics,
— Maintain over 6000 bus stops and shelters, 6 staffed bus stations and 82 supported rail stations,
— Own and operate the famous Mersey Ferries and the two Mersey Tunnels,
— Own and operate the following visitor attractions; Spaceport, U-boat Story and The Beatles Story,
— Provide a range a pre-paid and concessionary tickets,
— Produce and distribute timetables, telephone travel information line and internet based systems,
— Undertake strategic transport planning.
The Corporate Marketing Service was established this year to provide an integrated marketing service across the entire organisation including the implementation of Merseytravel’s new brand strategy. The service provides marketing activity for both travel services /products and visitor attractions. To support the marketing activity from 2011, Merseytravel wishes to appoint a full service advertising agencies on a non-exclusive framework agreement to support travel marketing activity. The appointed agencies will be required to provide the following support:
— Design - A comprehensive design service to support various campaigns across each sector. Previously this has included design services for press adverts, leaflets, direct mail, e-communications, TV and radio advertising,
— Media buying - Agencies will be expected to provide a cost effective media buying service that maximises budgets,
— Campaign Planning - Each agency will be expected to deliver a very high level of account management by a senior member of their team, who can contribute towards the strategic marketing development of the service. Agencies must be able to provide exceptional campaign planning skills which offer co-ordination and consistency of approach.
The indicative agency spend for travel marketing in 2011/12 will be 150 000 GBP*.
*These amounts include estimated costs for media buying and.
Overall budgets are subject to approval. The estimated costs shall vary throughout the framework agreement should any work be required under the agreement, however the contracting authority does not guarantee this amount and it will only commission the party when it deems necessary and subject to budgetary arrangements. Due to the nature of the services, the Contracting Authority shall reserve the right to procure some advertising services separate from the framework agreement.
79340000, 79341000, 79341400, 79342000
Since 1986 the Contracting Authority (operating as Merseytravel) has been responsible for overseeing the provision of rail, bus and ferry services throughout the Merseyside area. Merseytravel is the operating name of two statutory bodies, the Integrated Transport Authority (ITA) and the Passenger Transport Executive (PTE). Our vision is ‘A World Class Organisation and a World Class Transport System’ with a mission ‘to promote an integrated transport network and improve the quality of life on Merseyside’.
Our Activities.
— Work with local partners to help implement the Local Transport Plan (LTP),
— Subsidise socially necessary bus services,
— Plan and procure rail services in the County and is the Franchising Authority for the train operator Merseyrail Electrics,
— Maintain over 6000 bus stops and shelters, 6 staffed bus stations and 82 supported rail stations,
— Own and operate the famous Mersey Ferries and the two Mersey Tunnels,
— Own and operate the following visitor attractions; Spaceport, U-boat Story and The Beatles Story,
— Provide a range a pre-paid and concessionary tickets,
— Produce and distribute timetables, telephone travel information line and internet based systems,
— Undertake strategic transport planning.
The Corporate Marketing Service was established this year to provide an integrated marketing service across the entire organisation including the implementation of Merseytravel’s new brand strategy. The service provides marketing activity for both travel services /products and visitor attractions. To support the marketing activity from 2011, Merseytravel wishes to appoint a full service advertising agencies on a non-exclusive framework agreement to support travel marketing marketing activity. The appointed agencies will be required to provide the following support:
— Design - A comprehensive design service to support various campaigns across each sector. Previously this has included design services for press adverts, leaflets, direct mail, e-communications, TV and radio advertising,
— Media buying - Agencies will be expected to provide a cost effective media buying service that maximises budgets,
— Campaign Planning - Each agency will be expected to deliver a very high level of account management by a senior member of their team, who can contribute towards the strategic marketing development of the service. Agencies must be able to provide exceptional campaign planning skills which offer co-ordination and consistency of approach.
The indicative agency spend for travel marketing in 2011/12 will be 150 000 GBP*.
*These amounts include estimated costs for media buying and.
Overall budgets are subject to approval. The estimated costs shall vary throughout the framework agreement should any work be required under the agreement, however the contracting authority does not guarantee this amount and it will only commission the party when it deems necessary and subject to budgetary arrangements. Due to the nature of the services, the Contracting Authority shall reserve the right to procure some advertising services separate from the framework agreement.
Excluding VAT
Range between 500 000 and 700 000 GBP
Starting 1.1.2011. Completion 31.12.2013
5)ADDITIONAL INFORMATION ABOUT LOTS
LOT NO: 2
TITLE Provision of Visitor Attraction & Tourism services under a single party framework agreement
Since 1986 the Contracting Authority (operating as Merseytravel) has been responsible for overseeing the provision of rail, bus and ferry services throughout the Merseyside area. Merseytravel is the operating name of two statutory bodies, the Integrated Transport Authority (ITA) and the Passenger Transport Executive (PTE). Our vision is ‘A World Class Organisation and a World Class Transport System’ with a mission ‘to promote an integrated transport network and improve the quality of life on Merseyside’.
Our Activities.
— Work with local partners to help implement the Local Transport Plan (LTP),
— Subsidise socially necessary bus services,
— Plan and procure rail services in the County and is the Franchising Authority for the train operator Merseyrail Electrics,
— Maintain over 6000 bus stops and shelters, 6 staffed bus stations and 82 supported rail stations,
— Own and operate the famous Mersey Ferries and the two Mersey Tunnels,
— Own and operate the following visitor attractions; Spaceport, U-boat Story and The Beatles Story,
— Provide a range a pre-paid and concessionary tickets,
— Produce and distribute timetables, telephone travel information line and internet based systems,
— Undertake strategic transport planning.
The Corporate Marketing Service was established this year to provide an integrated marketing service across the entire organisation including the implementation of Merseytravel’s new brand strategy. The service provides marketing activity for both travel services /products and visitor attractions. To support the marketing activity from 2011, Merseytravel wishes to appoint a full service advertising agencies on a non-exclusive framework agreement to support visitor attraction & tourism marketing activity. The appointed agencies will be required to provide the following support:
— Design - A comprehensive design service to support various campaigns across each sector. Previously this has included design services for press adverts, leaflets, direct mail, e-communications, TV and radio advertising,
— Media buying - Agencies will be expected to provide a cost effective media buying service that maximises budgets,
— Campaign Planning - Each agency will be expected to deliver a very high level of account management by a senior member of their team, who can contribute towards the strategic marketing development of the service. Agencies must be able to provide exceptional campaign planning skills which offer co-ordination and consistency of approach.
The indicative agency spend for visitor attraction marketing in 2011/12 will be 250 000 GBP*.
*These amounts include estimated costs for media buying and.
Overall budgets are subject to approval. The estimated costs shall vary throughout the framework agreement should any work be required under the agreement, however the contracting authority does not guarantee this amount and it will only commission the party when it deems necessary and subject to budgetary arrangements. Due to the nature of the services, the Contracting Authority shall reserve the right to procure some advertising services separate from the framework agreement.
79340000, 79341000, 79341400, 79342000
Since 1986 the contracting authority (operating as Merseytravel) has been responsible for overseeing the provision of rail, bus and ferry services throughout the Merseyside area. Merseytravel is the operating name of two statutory bodies, the Integrated Transport Authority (ITA) and the Passenger Transport Executive (PTE). Our vision is ‘A World Class Organisation and a World Class Transport System’ with a mission ‘to promote an integrated transport network and improve the quality of life on Merseyside’.
Our Activities.
— Work with local partners to help implement the Local Transport Plan (LTP),
— Subsidise socially necessary bus services,
— Plan and procure rail services in the County and is the Franchising Authority for the train operator Merseyrail Electrics,
— Maintain over 6000 bus stops and shelters, 6 staffed bus stations and 82 supported rail stations,
— Own and operate the famous Mersey Ferries and the two Mersey Tunnels,
— Own and operate the following visitor attractions; Spaceport, U-boat Story and The Beatles Story,
— Provide a range a pre-paid and concessionary tickets,
— Produce and distribute timetables, telephone travel information line and internet based systems,
— Undertake strategic transport planning.
The Corporate Marketing Service was established this year to provide an integrated marketing service across the entire organisation including the implementation of Merseytravel’s new brand strategy. The service provides marketing activity for both travel services /products and visitor attractions. To support the marketing activity from 2011, Merseytravel wishes to appoint a full service advertising agencies on a non-exclusive framework agreement to support visitor attraction & tourism marketing activity. The appointed agencies will be required to provide the following support:
— Design - A comprehensive design service to support various campaigns across each sector. Previously this has included design services for press adverts, leaflets, direct mail, e-communications, TV and radio advertising,
— Media buying - Agencies will be expected to provide a cost effective media buying service that maximises budgets,
— Campaign Planning - Each agency will be expected to deliver a very high level of account management by a senior member of their team, who can contribute towards the strategic marketing development of the service. Agencies must be able to provide exceptional campaign planning skills which offer co-ordination and consistency of approach.
The indicative agency spend for visitor attraction marketing in 2011/12 will be 250 000 GBP*.
*These amounts include estimated costs for media buying and.
Overall budgets are subject to approval. The estimated costs shall vary throughout the framework agreement should any work be required under the agreement, however the contracting authority does not guarantee this amount and it will only commission the party when it deems necessary and subject to budgetary arrangements. Due to the nature of the services, the Contracting Authority shall reserve the right to procure some advertising services separate from the framework agreement.
Excluding VAT
Range between 900 000 and 1 100 000 GBP
Starting 1.1.2011. Completion 31.12.2013
5)ADDITIONAL INFORMATION ABOUT LOTS
SECTION III: LEGAL, ECONOMIC, FINANCIAL AND TECHNICAL INFORMATION
The successful provider's may be required to enter into a performance guarantee bond or Parent Company Guarantee when commissioned under the framework agreement. This will be detailed in the invitation to tender document and any call off.
Details will be contained within the invitation to tender document.
In the case of a group of bidders, any successful tenderer to any framework agreement will be a legal personae known to the contracting authority and will be held jointly and severally liable for the performance of any contract awarded under the framework agreement.
No
Information and formalities necessary for evaluating if requirements are met: Service Providers are required to request a pre-qualification questionnaire for completion and submission to the contracting authority. Requests for pre-qualification questionnaires must be made out to the person detailed in Annex A.1 and completed and returned by 16:00 on 3.9.2010. Pre-qualification requests can be made by e-mail (Jonathan.Lamkin@merseytravel.gov.uk), and completed PQQ's returned by by email (Jonathan.Lamkin@merseytravel.gov.uk) or post. Contact details are contained in Annex A.1.
Information and formalities necessary for evaluating if requirements are met: Service Providers are required to request a pre-qualification questionnaire for completion and submission to the.
Contracting Authority. Requests for pre-qualification questionnaires must be made out to the person detailed.
In Annex A.1 and completed and returned by 16:00 on 3.9.2010. Pre-qualification requests can be made by e-mail.
(Jonathan.Lamkin@merseytravel.gov.uk), and completed PQQ's returned by by email (Jonathan.Lamkin@merseytravel.gov.uk) or post. Contact details are contained in Annex A.1.
Information and formalities necessary for evaluating if requirements are met:
Service Providers are required to request a pre-qualification questionnaire for completion and submission to the contracting authority. Requests for pre-qualification questionnaires must be made out to the person detailed in Annex A.1 and completed and returned by 16:00 on 3.9.2010. Pre-qualification requests can be made by e-mail (Jonathan.Lamkin@merseytravel.gov.uk), and completed PQQ's returned by by email (Jonathan.Lamkin@merseytravel.gov.uk) or post. Contact details are contained in Annex A.1.
No
No
Yes
SECTION IV: PROCEDURE
Restricted
Envisaged minimum number 5 maximum number 10
Objective criteria for choosing the limited number of candidates: The contracting authority shall apply the criteria set out in the Public Contract Regulations 2006 to select the operators to be invited to tender stages. The criteria will be contained in the pre-qualification questionnaire.
IV.1.3)
Reduction of the number of operators during the negotiation or dialogue
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
No
CON2193E
No
IV.3.3)
Conditions for obtaining specifications and additional documents
3.9.2010 - 16:00
17.9.2010
English.
IV.3.7)
Minimum time frame during which the tenderer must maintain the tender
IV.3.8)
Conditions for opening tenders
SECTION VI: COMPLEMENTARY INFORMATION
No
No
Service Providers are required to request a pre-qualification questionnaire for completion and submission to the contracting authority. Requests for pre-qualification questionnaires must be made out to the person detailed in Annex A.1 and completed and returned by 16:00 on 3.9.2010. Pre-qualification requests can be made by e-mail (Jonathan.Lamkin@merseytravel.gov.uk), and completed PQQ's returned by by email(Jonathan.Lamkin@merseytravel.gov.uk) or post. Contact details are contained in Annex A.1.
The contracting authority envisages awarding two seperate single party framework agreements for travel marketing services and the vistor attraction & tourism marketing services. Each framework agreement is envisaged for a three year period with an option up to an additonal year at the contracting authoritys absolute discretion and shall be non exclusive agreement for these services.
The Merseyside Integrated Transport Authority and any subsidiary companies of the Contracting Authority are entitled to call off under these framework agreements.
The contracting authority reserves the right not to award or enter into any framework agreement's or call off contract(s) as a result of this tendering process.
VI.4)
PROCEDURES FOR APPEAL
VI.4.1)
Body responsible for appeal procedures
VI.4.2)
Lodging of appeals
VI.4.3)
Service from which information about the lodging of appeals may be obtained
27.7.2010