France - Paris: Public relations services

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Summary

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Threshold: 
OJEU
Main activities: 
Social protection
NUTS Code: 
Type: 
Contract award notice
Type of contract: 
SERVICES
Award criteria: 
The most economic tender
Published: 
Wednesday, January 11, 2017
Tender ID: 
2017/S 007-010306

Contract award notice

Results of the procurement procedure

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses
CNAMTS
50 avenue du Pr. André Lemierre
Paris Cedex 20
75986
France
Telephone: +33 172601409
E-mail: sophie.delarche@cnamts.fr
NUTS code: FR101

Internet address(es):

Main address: https://www.achatpublic.com/sdm/ent/gen/index.jsp

Address of the buyer profile: https://www.achatpublic.com/sdm/ent/gen/index.jsp

I.2)

Joint procurement

I.4)

Type of the contracting authority
Body governed by public law

I.5)

Main activity
Social protection

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title:

Conseil et assistance pour l'élaboration et la mise en œuvre de la stratégie de communication institutionnelle de l'assurance maladie.

II.1.2)

Main CPV code
79416000

II.1.3)

Type of contract
Services

II.1.4)

Short description:

Le prestataire devra:

— concevoir une plateforme de discours déclinant le positionnement stratégique de l'assurance maladie et incluant une signature institutionnelle,

— concevoir un plan annuel de communication institutionnelle dans toutes ses dimensions, contribuer à sa mise en œuvre et en faire le bilan annuellement,

— concevoir et réaliser les outils d'information récurrents ou non (web. Print, vidéo...) pour l'assurance maladie (rapport d'activité et bilan RSO, rapport charges et produits, brochures, autres outils pédagogiques),

— accompagner l'assurance maladie dans ses stratégies digitales et revoir l'ensemble des espaces institutionnels du site Ameli dans le cadre de la refonte générale du site,

— produire des outils pour les relations presse et publiques,

— accompagner l'assurance maladie dans ses actions RH, notamment dans le champ du recrutement.

II.1.6)

Information about lots
This contract is divided into lots: no

II.1.7)

Total value of the procurement (excluding VAT)
Value excluding VAT: 2 049 166.00 EUR

II.2)

Description

II.2.1)

Title:

II.2.2)

Additional CPV code(s)
79416000
92312211
79822500
80500000

II.2.3)

Place of performance
NUTS code: FR101

II.2.4)

Description of the procurement:

Conseil et assistance pour l'élaboration et la mise en œuvre de la stratégie de communication institutionnelle de l'assurance maladie.

II.2.5)

Award criteria
Quality criterion - Name: Qualité de la réponse au cas pratique / Weighting: 25
Quality criterion - Name: Qualité de la note stratégique / Weighting: 20
Quality criterion - Name: Pertinence de la démarche méthodologique pour accompagner la CNAMTS sur l'ensemble des volets du marché / Weighting: 15
Quality criterion - Name: Composition et qualité de l'équipe dédiée / Weighting: 10
Cost criterion - Name: Coût des prestations / Weighting: 30

II.2.11)

Information about options
Options: no

II.2.13)

Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)

Additional information

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure
Restricted procedure

IV.1.3)

Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement

IV.1.6)

Information about electronic auction

IV.1.8)

Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes

IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure
Notice number in the OJ S: 2015/S 214-391415

IV.2.8)

Information about termination of dynamic purchasing system

IV.2.9)

Information about termination of call for competition in the form of a prior information notice

Section V: Award of contract

Title:

Conseil et assistance pour l'élaboration et la mise en œuvre de la stratégie de communication institutionnelle de l'assurance maladie

A contract/lot is awarded: yes

V.2)

Award of contract

V.2.1)

Date of conclusion of the contract:
22/11/2016

V.2.2)

Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 6
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators: yes

V.2.3)

Name and address of the contractor
W & Cie
1 cours de l'Île Seguin
Boulogne-Billancourt
92650
France
NUTS code: FR105
The contractor is an SME: yes

V.2.3)

Name and address of the contractor
Burson-Marsteller i&e
rue de Trévise
Paris
75009
France
NUTS code: FR101
The contractor is an SME: yes

V.2.4)

Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 2 049 166.00 EUR

V.2.5)

Information about subcontracting

Section VI: Complementary information

VI.3)

Additional information:

VI.4)

Procedures for review

VI.4.1)

Review body
Tribunal administratif
7 rue de Jouy
Paris
75004
France
Telephone: +33 144594400
E-mail: greffe.ta-paris@juradm.fr
Fax: +33 144594646

VI.4.2)

Body responsible for mediation procedures

VI.4.3)

Review procedure

VI.4.4)

Service from which information about the review procedure may be obtained
Greffe du TA précité ou CNAMTS-DBCSA dont les coordonnées figurent ci-après
50 avenue du Professeur André Lemierre
Paris Cedex 20
75986
France
Telephone: +33 172602137
E-mail: corinne.mimini@cnamts.fr
Fax: +33 172601762

VI.5)

Date of dispatch of this notice:
09/01/2017