United Kingdom - Liverpool: Advertising and marketing services

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Summary

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Threshold: 
OJEU
Main activities: 
Other
Type: 
Contract award notice
Type of contract: 
SERVICES
Award criteria: 
The most economic tender
Published: 
Wednesday, January 11, 2017
Tender ID: 
2017/S 007-011135

Contract award notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)

Name, addresses and contact point(s)

The Minister for the Cabinet Office acting through Crown Commercial Service
9th Floor The Capital Old Hall Street
L3 9PP Liverpool
United Kingdom
Telephone: +44 3450103503
E-mail: supplier@crowncommercial.gov.uk, eenablement@crowncommercial.gov.uk

Internet address(es):

General address of the contracting authority: http://www.gov.uk/ccs

Address of the buyer profile: https://gpsesourcing.cabinetoffice.gov.uk

I.2)

Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local sub-divisions

I.3)

Main activity
Other: public procurement

I.4)

Contract award on behalf of other contracting authorities

Section II: Object of the contract

II.1)

Description

II.1.1)

Title attributed to the contract
Campaign Solutions.

II.1.2)

Type of contract and location of works, place of delivery or of performance
Services
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Primarily in the UK with some limited requirements overseas.

NUTS code UK

II.1.3)

Information about a framework agreement or a dynamic purchasing system (DPS)
The notice involves the establishment of a framework agreement

II.1.4)

Short description of the contract or purchase(s)
Crown Commercial Service as the Contracting Authority has put in place a Framework Agreement for use by UK public sector bodies identified at VI.3 (and any future successors to these organisations), which includes Central Government Departments and their Arm's Length Bodies and Agencies, Non Departmental Public Bodies, NHS bodies and Local Authorities.

The Campaign Solutions Framework Agreement is a new and innovative contracting solution for the provision of Campaign Solutions services. Crown Commercial Service is providing clients with a quality and value for money approach to deliver campaign requirements.

The Campaign Solutions Framework has been developed by taking lessons learnt from the existing agreements and in response to extensive pre-market engagement, which has been carried out with existing agencies, the wider market, Trade Bodies and clients. The resulting single lot structure addresses the feedback received from this engagement. The Framework Agreement has been designed to facilitate collaborative working to solve problems, offer flexibility in respect of fully integrated, end to end campaign requirements, whilst enabling the parties tap into niche services, innovation and offering the opportunity to build long term strategic partnerships.

The Framework includes a range of Specialist Services.

A detailed description of the Services that the Suppliers will be required to supply under this Framework Agreement is set out in section 2 (Services Offered) of the Framework Agreement.

II.1.5)

Common procurement vocabulary (CPV)

79340000, 22462000, 72412000, 72413000, 72416000, 72420000, 72421000, 72422000, 72590000, 79311000, 79341000, 79341100, 79341200, 79341400, 79342000, 79342100, 79342200, 79342321, 79413000, 79415200, 79416000, 79416100, 79416200, 79430000, 79821100, 79822300, 79822500, 79933000, 79961000, 79962000, 92100000, 92200000, 92312211

II.1.6)

Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): yes

II.2)

Total final value of contract(s)

II.2.1)

Total final value of contract(s)
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

Section IV: Procedure

IV.1)

Type of procedure

IV.1.1)

Type of procedure
Open

IV.2)

Award criteria

IV.2.1)

Award criteria
The most economically advantageous tender in terms of
1. Quality. Weighting 80
2. Price. Weighting 20

IV.2.2)

Information about electronic auction
An electronic auction has been used: no

IV.3)

Administrative information

IV.3.1)

File reference number attributed by the contracting authority
RM 3774

IV.3.2)

Previous publication(s) concerning the same contract

Prior information notice

Notice number in the OJEU: 2015/S 235-426494 of 4.12.2015

Contract notice

Notice number in the OJEU: 2016/S 156-283883 of 13.8.2016

Section V: Award of contract

Contract No: RM3774 — 23 RED LTD Lot No: 1 - Lot title: Partnership Marketing

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

23 RED Ltd
20 Northdown Street
N1 9BG London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — Blue State Digital UK Ltd Lot No: 1 - Lot title: Digital Marketing and Social Media

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Blue State Digital UK Ltd
6 Brewhouse Yard
EC1V 4DG London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — Breakthrough Media Network Ltd. Lot No: 1 - Lot title: Digital Marketing and Social Media

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Breakthrough Media Network Ltd
Elizabeth House, 39 York Road
SE1 7NQ London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — Creston Unlimited Limited Lot No: 1 - Lot title: Strategy DevelopmentLot No: 1 - Lot title: Digital Marketing and Social Media

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Creston Unlimited Limited
10 Great Pulteney Street
W1F 9NB London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — DDB UK LTD Lot No: 1 - Lot title: Creative for Campaigns

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

DDB UK Ltd
12 Bishop's Bridge Road
W2 6AA London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — Engine Partners UK LLP Lot No: 1 - Lot title: Creative for CampaignLot No: 1 - Lot title: Public RelationsLot No: 1 - Lot title: Direct Marketing

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Engine Partners UK LLP
60 Great Portland Street
W1W 7RT London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — FCB Inferno Lot No: 1 - Lot title: Creative for CampaignsLot No: 1 - Lot title: Direct MarketingLot No: 1 - Lot title: Digital Marketing & Social Media

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

FCB Inferno
31 Great Queen Street
WC2B 5AE London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — FOUR COMMUNICATIONS GROUP LTD Lot No: 1 - Lot title: Partnership Marketing

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Four Communications Group Ltd
New City Court, 20 St Thomas Street
SE1 9BF London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — FRESHWATER U K PLC Lot No: 1 - Lot title: Public Relations

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Freshwater UK plc
Raglan Housre, Malthouse Avenue, Cardiff Gate Business Park
CF23 8BA Cardiff
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — FREUD COMMUNICATIONS LTD Lot No: 1 - Lot title: Public Relations

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Freud Communications Ltd
1 Stephen Street
W1T 1AL London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — GEORGE & DRAGON LONDON LLP Lot No: 1 - Lot title: Strategy DevelopmentLot No: 1 - Lot title: Public Relations

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

George & Dragon London Llp
22 Ganton Street
W1F 7QU London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — Grayling Communications Ltd Lot No: 1 - Lot title: Public Relations

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Grayling Communications Ltd
Holborn Gate, 26 Southampton Buildings
WC2A 1AN London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — Havas UK Limited Lot No: 1 - Lot title: Digital Marketing and Social Media

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Havas UK Limited
Havas House, Hermitage Court, Hermitage Lane, Kent
ME16 9 NT Maidstone
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — Cello Signal Limited Lot No: 1 - Lot title: Partnership Marketing

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Cello Signal Limited
37 The Shore, Midlothian
EH6 6QU Edinburgh
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — KINDRED AGENCY LTD Lot No: 1 - Lot title: Public RelationsLot No: 1 - Lot title: Partnership MarketingLot No: 1 - Lot title: Creative for Campaigns

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Kindred Agency Ltd
Dean Bradley House, 52 Horseferry Road
SW1P 2AF London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — Lucky Generals Ltd Lot No: 1 - Lot title: Creative for Campaign

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Lucky Generals Ltd
Lucky Generals, 180 Exmouth House, 3-11 Pine Street
EC1R 0JH London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — M&C SAATCHI UK PLC Lot No: 1 - Lot title: Partnership MarketingLot No: 1 - Lot title: Creative for Campaign

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

M&C Saatchi UK plc
36 Golden Square
W1F 9EE London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — MANNING GOTTLIEB OMD Lot No: 1 - Lot title: Creative for CampaignLot No: 1 - Lot title: Public RelationsLot No: 1 - Lot title: Direct Marketing

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Manning Gottlieb OMD
239 Old Marylebone Road
NW1 5QT London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — Mediaedge:cia UK Ltd Lot No: 1 - Lot title: Partnership MarketingLot No: 1 - Lot title: Strategy Development

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Mediaedge:cia UK Ltd
Sea Containers, 18 Upper Ground
SE1 9ET London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — MOTHER LONDON LTD Lot No: 1 - Lot title: Creative for Campaign

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Mother London Ltd
Biscuit Building, 10 Redchurch Street
E2 7DD London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — MSQ Partners Group Limited Lot No: 1 - Lot title: Public RelationsLot No: 1 - Lot title: Partnership Marketing

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

MSQ Partners Group Limited
90 Tottenham Court Road
W1T 4TJ London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — MullenLowe London LTD Lot No: 1 - Lot title: Digital Marketing and Social MediaLot No: 1 - Lot title: Creative for CampaignLot No: 1 - Lot title: Strategy DevelopmentLot No: 1 - Lot title: Direct Marketing

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

MullenLowe London LTD
C-Space, 37-45 City Road
EC1Y 1AT London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — Independent Campaigns Partnership Lot No: 1 - Lot title: Partnership MarketingLot No: 1 - Lot title: Strategy Development

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Independent Campaigns Partnership
6 Borough High Street
SE1 9QQ London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — Ogilvy & Mather Group (Holdings) Ltd Lot No: 1 - Lot title: Direct MarketingLot No: 1 - Lot title: Creative for Campaign

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Ogilvy & Mather Group (Holdings) Ltd
Sea Containers, 18 Upper Ground
SE1 9RQ London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — OLIVER Lot No: 1 - Lot title: Digital Marketing and Social Media

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

OLIVER
2 Tabernacle Street
EC2A 4LU London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: RM3774 — OMD UK Lot No: 1 - Lot title: Digital Marketing and Social Media

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

OMD UK
239 Old Marylebone Road
NW1 5QT London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: yes
Value or proportion of the contract likely to be sub-contracted to third parties:
Not known
Contract No: RM3774 — Young & Rubicam Ltd Lot No: 1 - Lot title: Creative for Campaign

V.1)

Date of contract award decision:
16.12.2016

V.2)

Information about offers
Number of offers received: 174

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

Young & Rubicam Ltd
Greater London House, Hampstead Road
NW1 7QP London
United Kingdom

V.4)

Information on value of contract
Total final value of the contract:
Lowest offer 180 000 000 and highest offer 350 000 000 GBP
Excluding VAT

V.5)

Information about subcontracting
The contract is likely to be sub-contracted: no
Contract No: PLEASE READ

V.1)

Date of contract award decision:

V.2)

Information about offers

V.3)

Name and address of economic operator in favour of whom the contract award decision has been taken

V.4)

Information on value of contract

V.5)

Information about subcontracting

Section VI: Complementary information

VI.1)

Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no

VI.2)

Additional information:
The following information has been captured in accordance with the requirements of Regulation 50 of the Public Contracts Regulations 2015:

The Authority received a total of 174 tenders in response to this procurement. All tenders were received electronically via the Authority's e-Sourcing Suite.

The Authority received 135 tenders from economic operators which are micro, small and medium enterprises (SMEs).

The Authority did receive tenders from non-EU States.

For Information on the Successful Suppliers please follow the link below.

The Framework Agreement commenced on 19.12.2016 for an initial term of 4 years. The Framework Agreement will conclude on 18.12.2020.

VI.3)

Procedures for appeal

VI.3.1)

Body responsible for appeal procedures

VI.3.2)

Lodging of appeals

VI.3.3)

Service from which information about the lodging of appeals may be obtained

VI.4)

Date of dispatch of this notice:
6.1.2017