Directive 2004/18/EC

Section I: Contracting authority

• I.1) Name, addresses and contact point(s)

  For the attention of: Karen Perry
  Contact: Via e-mail only
  Origin Housing Ltd.
  St Richards House, 110 Eversholt St
  London
  NW1 1BS
  UNITED KINGDOM
  Email: WAD001@originhousing.org.uk
  Tel: +44 2072099205
  Fax: +44 2072099223

  Further information can be obtained from:

  The above mentioned contact point(s)

  Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from:

  The above mentioned contact point(s)

  Tenders or requests to participate must be sent to:

  The above mentioned contact point(s)

• I.2) Type of the contracting authority

  Body governed by public law

• I.3) Main activity

  Housing and community amenities

• I.4) Contract award on behalf of other contracting authorities

  The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

• II.1) Description

  • II.1.1) Title attributed to the contract by the contracting authority:

    Web & digital sales services.

  • II.1.2) Type of contract and location of works, place of delivery or of performance

    Services

    Service category No 7: Computer and related services

    NUTS code UKJ

  • II.1.3) Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

    The notice involves a public contract

  • II.1.4) Information on framework agreement

    Not provided

  • II.1.5) Short description of the contract or purchase(s)

    Origin Housing has a committed development programme building shared ownership and private sale properties. We are looking for a single agency to provide advertising design, media buying and web & digital services as listed below:

    Advertising design.

    Concept and design for both paper and digital media, mainly for low cost home ownership and new build sales schemes.

    Provision in format suitable for the relevant media.

    Ability to create campaigns which will attract maximum positive sales responses from origin housings target audiences.

    Media buying.

    Manage the associations budget for advertising in all media formats, including paper, on-line and outdoor.

    Devise media plans to maximise use of the budget effectively.

    Project manage delivery of the plan.

    Work out creative and effective advertising placement solutions to reach the target audience to generate responses that will enable the team to exceed sales targets.

    Web and Digital Services.

    Design of bespoke (or by template) scheme websites visit http://www.originsales.co.uk/new-homes/corsica-street/ for example and maintenance of future sites.

    Maintenance of the main Origin Sales website at www.originsales.co.uk.

    Design and implementation of emailers, mobile microsites and SMS campaigns.

    Design, implementation, monitoring and reporting of Pay per click campaigns.

  • II.1.6) Common procurement vocabulary (CPV)

    72413000, 32583000, 79340000

  • II.1.7) Information about Government Procurement Agreement (GPA)

    The contract is covered by the Government Procurement Agreement (GPA): no

  • II.1.8) Lots

    This contract is divided into lots: no

  • II.1.9) Information about variants

    Variants will be accepted: no

• II.2) Quantity or scope of the contract

  • II.2.1) Total quantity or scope:

    Estimated value excluding VAT:

    Range: between 150 000 and 200 000 GBP

  • II.2.2) Information about options

    Options: yes

    Description of these options: This is for a 3 year contract with the option to extend for an additional one year plus one year.

  • II.2.3) Information about renewals

    This contract is subject to renewal: no

• II.3) Duration of the contract or time limit for completion

  Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

• III.1) Conditions relating to the contract

  • III.1.1) Deposits and guarantees required:

    Not provided

  • III.1.2) Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

    Payments will be made on a monthly basis by BACs transfer, upon completion of an approved invoice. Payments for additional/emergency works will be paid once an invoice has been submitted and approved by the Contract Manager.

  • III.1.3) Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

    Not provided

  • III.1.4) Other particular conditions

    The performance of the contract is subject to particular conditions: no

• III.2) Conditions for participation

  • III.2.1) Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

    Information and formalities necessary for evaluating if the requirements are met: Please note the questions in the PQQ refering to the financial liabilities, 2.20 - 2.24.

  • III.2.2) Economic and financial ability

    Information and formalities necessary for evaluating if the requirements are met: All applicants submitting a compliant PQQ will be subject to a Dun & Bradstreet financial check. You have the chance to appeal the initial decision. You will be notified in writing and given 10 days from the report being run to improve your rating and request a second report. If your rating improves you will be allowed to continue with the tender process, if not you will remain excluded.

    Minimum level(s) of standards possibly required: All applicants must reach the required standard to pass the check which is a minimum risk of business failure.

  • III.2.3) Technical capacity

    Not provided

  • III.2.4) Information about reserved contracts

    Not provided

• III.3) Conditions specific to services contracts

  • III.3.1) Information about a particular profession

    Execution of the service is reserved to a particular profession: no

  • III.3.2) Staff responsible for the execution of the service

    Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

• IV.1) Type of procedure

  • IV.1.1) Type of procedure

    Restricted

  • IV.1.2) Limitations on the number of operators who will be invited to tender or to participate

    Envisaged minimum number 5: and maximum number 50

    Objective criteria for choosing the limited number of candidates: The PQQ evaluation process is in three parts: compliance, financial & ability to provide service. All submitted PQQs will be checked to make sure they comply with the law and the instructions within the PQQ. The second part refers to Section III.2.2. The final section is checking they can provide the services required by scoring their submission.

    All excluded parties will be notified in writing. Once this process is completed all remaining applicants will be invited to tender.

  • IV.1.3) Reduction of the number of operators during the negotiation or dialogue

    Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no

• IV.2) Award criteria

  • IV.2.1) Award criteria

    The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

  • IV.2.2) Information about electronic auction

    An electronic auction will be used: no

• IV.3) Administrative information

  • IV.3.1) File reference number attributed by the contracting authority:

    WAD001

  • IV.3.2) Previous publication(s) concerning the same contract

    no

  • IV.3.3) Conditions for obtaining specifications and additional documents or descriptive document

    Time limit for receipt of requests for documents or for accessing documents: 3.8.2012 - 17:00

    Payable documents: no

  • IV.3.4) Time limit for receipt of tenders or requests to participate

    16.8.2012 - 12:00

  • IV.3.5) Date of dispatch of invitations to tender or to participate to selected candidates

    9.10.2012

  • IV.3.6) Language(s) in which tenders or requests to participate may be drawn up

    English.

  • IV.3.7) Minimum time frame during which the tenderer must maintain the tender

    Not provided

  • IV.3.8) Conditions for opening tenders

    Date: 19.11.2012 - 14:00

    Place:

    Origin Housing Ltd Head Office in I.1.

    Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

• VI.1) Information about recurrence

  This is a recurrent procurement: no

• VI.2) Information about European Union funds

  The contract is related to a project and/or programme financed by European Union funds: no

• VI.3) Additional information

  Due to the Olympics falling during the PQQ time frame, the date for returning the PQQ has been extended to take account of any potential problems companies may have trying to return the PQQ during the games.

  The date for the despatch and opening of the tender docs is estimated and may be subject to change. Full details will be included in the tender documents themselves.

• VI.4) Procedures for appeal

  • VI.4.1) Body responsible for appeal procedures

    Please refer to VI.4.2

  • VI.4.2) Lodging of appeals

    Precise information on deadline(s) for lodging appeals: Origin Housing Ltd will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.

    The Public Contracts Regulations 2006 (SI 2006 No 5) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).

  • VI.4.3) Service from which information about the lodging of appeals may be obtained

    Not provided

• VI.5) Date of dispatch of this notice:

  6.7.2012